We activate purpose to help our clients transform their businesses and brands for sustainable growth and impact.
We’re passionate about working with values-driven companies and B Corps to ignite pathways for sustainable brand leadership.
In a world of constant change, we believe that your greatest challenges are also your most powerful opportunities, and that a more conscious approach to business is our best hope for a brighter future.
We're bold enough to think that business can change the momentum of humankind.
Our Approach
We offer strategic consulting, training and learning experiences.
Our holistic approach weaves together your leadership vision and business strategy with creative activation to enhance your culture, brand, and sustainability.
Through collaboration, we ensure that internal stakeholders are bought in from the start and inspired to take you beyond business-as-usual, generating positive social and environmental impact.
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Our innovative solutions invite a more conscious approach to performance with purpose:
Purpose Design and Narrative
Proposition Development
Brand & Marketing Strategy
Leadership & Culture Journeys
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We tailor and facilitate curated corporate breakaways to your needs, combining purpose-driven strategic intent with natural inspiration, wilderness immersion and local wisdom.
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We are one of only three accredited B Leaders in South Africa that can help companies through the B Corp Certification process.
Measure what matters, using the Certified B Corp sustainable business toolkit to create benchmarks and track progress, supported by expert guidance.
See how we've helped businesses like yours achieve their goals with our purpose-led approach.
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AYMES Medical Nutrition
Comprehensive organisational development, Purpose Design, Stakeholder Propositions, B Corp Sustainability, Leader Advisory.
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Boldr Ethical Outsourcing
We helped position the world’s largest B Corp BPO, and provide ongoing Marketing, Culture and Impact Strategy guidance.
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Waste to Fuel Technologies
We created circular-economy Purpose Strategy, Brand Identity & Proposition Design for this bio-fuel manufacturer, transforming waste to energy.
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Blue Security
We transformed the Blue Proposition and approach from ‘Armed Response’ to a proactive ‘Community Safety’ company aligned to the SDG’s.
Why Purpose Matters to Business Performance
Our clients differentiate themselves from competitors, build stronger relationships with stakeholders and drive sustainable growth over the long term.
By now, the advantages of impact-oriented business are clear, and responsible companies enjoy several advantages:
“66% of consumers are willing to pay more for sustainable goods.”
— Nielson Data
“4% growth for sustainability focused companies versus a global norm of 1%.”
— Nielson Data
“40% higher levels of staff retention.”
— Deloitte Research
“A sustainability focus stimulates up to 30% higher levels of innovation than peers”
— Deloitte Research