Improving Lives through holistic well-being with AYMES.

Client Context

AYMES was founded in the UK by a visionary entrepreneur who saw the opportunity to revolutionise the competitive landscape of the Oral Nutritional Supplement (ONS) prescribing model within the NHS. The business has since grown rapidly and contributed millions in savings to the NHS, whilst increasingly introducing product innovations that are first to market and aligned to patient preferences.

We are tasked with supporting and guiding the strategic evolution of the business, operating in a regulated business environment in which it is necessary to create a point of differentiation beyond low-cost competitiveness.

Scope of Work

Over the past three years, we have directed a comprehensive organisational transformation roadmap, with workstreams focusing on:

  • Integrating the history of the business with a purpose-driven vision for the future, rooted in the ethos of ‘Improving Lives’ as business-for-good enterprise.

    We were further commissioned to explore AYMES 2.0 business vision and strategy imperatives to create a blueprint for future growth and strategic leverage points:

    + Discovery and diagnostic report

    + Nutrition business strategy recommendations

    + Strategy facilitation lead for Global Wellness brand development

  • Strategic support to C-suite leaders and Heads of Department:

    + Board Level exposure and input

    + Annual Strategy planning leadership

    + Human Resources and Culture advisor

    + CEO strategy support

  • Developed the full Brand Blueprint for AYMES and supported the Marketing transformation of business:

    + Brand workshops and Strategy Design

    + Corporate Reputation and Stakeholder Strategy

    + Communication Strategy

    + Brand CI design refresher (advisor)

    + Packaging Design Evolution

  • Culture discovery work, aligned with the Human Deal at AYMES:

    + Culture research and baseline audit

    + Culture development roadmap

    + Employee Value Proposition Design

    + Cultural Values programme

  • Elevating the awareness and commitment to positive impact and sustainability

    + Societal Value Proposition design

    + B Corp Certification journey

“Animarem’s experience at Board Level with a wide breadth of organisations across multiple markets and industries has provided us with a platform of exceptional knowledge and skills from which we can draw.”

Roger Wertheim-Aymes, Founder & CEO

Our Shared Outcome

Equipped with a clear and motivating north star, AYMES has undergone a rapid and significant leap forward in its ability to compete with far larger and more entrenched global players by focusing on innovative strategic projects, fuelled by cross-functional collaboration and a customer-centric mindset.

The organisation continues to evolve rapidly through the digitisation of customer solutions, exploring new routes to market and ongoing product portfolio development.

There is no doubt that AYMES will continue to embrace change and adopt industry-leading culture practices, having committed itself to B Corp Certification, ISO9001 and ISO14001, in addition to ongoing improvements as a business partner to the medical fraternity.

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